We believe in adding real value through an integrated approach of delivering quality content that will connect with your customers and rapidly help your online visibility and growth. We strive for 100% customer satisfaction and retention through clearly communicated and achievable campaign objectives and goals. This integrated approach is a process that combines our core service elements of web design, SEO & PR to achieve maximum results.
Search Engine Optimization (SEO) & PR Integration
As more activity is occurring online, the line between on- and offline worlds is becoming slimmer. Rather, we are seeing a merge of these worlds wherein the traditional term of ‘marketing’ is becoming increasingly holistic, requiring a new approach to it.
These days, quality links and content has become the glue which binds search engine optimization (SEO) and public relations together. We, therefore, believe in an integrated approach to SEO wherein on- and off-page optimization goes hand-in-hand with digital PR and classic content marketing.
Both SEO and content marketing are traditionally being seen as separated. In reality, however, they truly belong together, overlap and cohere with each other. It is true that SEO and content marketing should be distinguished from one another as they do differ in critical areas. Yet, they cannot be separated entirely.
In our approach, we see these two components as crucial components that need to be interlinked. SEO states the requirements. Content marketing fulfills them. SEO, on the other hand, demands content. Content marketing is content. SEO demands linkbacks. Content marketing introduces linkbacks.
As you can see, SEO is actually all about content marketing. This is what we believe in and what makes SEO successful to our opinion.
Search Engine Optimization (SEO) & Web Design Integration
We benefit both our users and ourselves when we design web pages in a way that doesn’t overwhelm or confuse users but instead leads them to links, categories or subcategories – basically leading helping them find the content they are looking for. Responsive design is Google’s recommended method of designing for multiple devices. We consider this trend in our design process as well and include mobile-friendly layouts in our websites. Site architecture and accessibility remain the primary SEO concerns and are crucial elements in good user experience. We try to combine all necessary design elements in our user interfaces with basic SEO principles to achieve best results in both fields. Creating pages with our end users in mind and combining web design best practices with SEO best practices is a win-win for everyone.